The monthly notes
Field notes from a retailer building the software.
One email a month on actually running a showroom: the follow-up, the forecast, the delivery, the margin. Written by a founder who grew his own mattress, furniture, and appliance stores, not by a marketing team.
- One email a month. Not a drip machine, not a sales blast.
- Real operating insight from running showroom floors: follow-up, forecasting, delivery, financing, margin.
- Zero fabricated case studies. Reply to any of them and it lands in Austin's inbox.
Recent subjects
- “The be-back that never comes back”
- “Your best closer is your worst forecaster”
- “A delivery window is a promise, not an estimate”