RetailGenie has built-in email, so you can automate customer communication — post-purchase thank-yous, delivery confirmations, follow-ups, and quote reminders — without wiring up a separate mail service. Emails send through RetailGenie and are configured per store; there's no personal inbox to connect.
Setting Up Your Sending Details
- Go to Settings → Email
- Set your store's 'from' name and reply-to address so customers recognize who the message is from
- Add your logo and brand colors to the email header (optional but recommended)
- Send yourself a test email to confirm everything looks right
What It Enables
Once your sending details are set, RetailGenie can send automated emails on your behalf: post-purchase thank-you emails, delivery confirmation emails, follow-up emails at intervals you configure, and quote-reminder emails for pending sales.
Email Templates
RetailGenie comes with pre-built email templates you can customize. Each one uses merge fields (customer name, product details, store info) so emails feel personal even though they're automated.
Industry-Specific Email Workflows
Set up automated email sequences tailored to your retail vertical:
- Mattress stores — 30-day comfort check, 90-day sleep quality follow-up, annual re-engagement
- Furniture stores — Custom order status updates, delivery scheduling confirmation, assembly satisfaction check
- Appliance stores — Installation confirmation, warranty registration reminder, filter replacement reminders
Vendor Communication
Email helps on the vendor side too. When you place a special order in RetailGenie, the system can email the vendor the order details, and you can keep that thread tied to the customer's order so status updates live in one place.
Create separate templates for each product category. A mattress delivery follow-up should ask about sleep quality, while a furniture delivery follow-up should ask about fit and comfort in the space.
Sending a lot of marketing email? Keep your lists clean and send transactional messages (receipts, delivery updates) as they happen — high bounce or spam-complaint rates hurt deliverability for every store on the platform.
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CRM Best Practices for Retail